The company continues to be big fans of Nicki.”Įxclusives and special debuts are of course key tools that rival streaming music services use to stand out from the competition. Her song Bed actually saw an increase based on the promotions put behind the campaign. Starting with a billboard in Times Square.įrom the company’s statement: “Spotify supported Nicki Minaj with a Times Square billboard, a host of the largest playlists, New Music Friday and the new music release shelf. Now here comes Spotify, with the streaming giant firing back a response to the rapper that details everything the company did to push her new album.
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